Free Website Tools
Fifteen tools for finding out what is actually wrong with a website — yours, a competitor's, or one you are about to inherit. Every one is free, needs no account, and reads only what a site already serves to the public. Each gives you a score, a prioritised fix list, and the measured numbers behind it, so you know what to do and in what order.
Search and visibility
Whether search engines can find the site, and what they make of it when they do. These are the half of SEO you fully control, and the half most sites leave undone.
Website Audit
One score for the whole site: speed, SEO, security, mobile, accessibility and conversion. Use it when you want one honest answer to "how is my website doing" before you decide where to spend money.
SEO Checker
On-page SEO for one page: title, description, headings, canonical, indexability, alt text and links. Use it after writing or rewriting a page, and whenever a page that used to rank has quietly slipped.
Technology Checker
Identifies the platform, theme, page builder, visible plugins, analytics, CDN, and server behind any public site. Use it to see what a competitor is built with, or to find out what is really installed on a site you have taken over.
Speed Test
Server response, page weight, request count, render-blocking files, caching, compression, and image size. Use it when the site feels slow and you want to know which file is responsible, rather than a score that just confirms it.
Mobile Test
Viewport, pinch zoom, fixed widths, responsive images, text size and tap-to-call on one page. Use it because the phone version of a page is the version Google ranks, and most owners only ever look at the desktop one.
Conversion Audit
Whether a page asks for the enquiry: calls to action, contact routes, form length, proof, and the speed that decides who stays. Use it when traffic is fine, but the phone is not ringing. It finds the five places enquiries usually leak.
Elementor Health Check
How well an Elementor page is built: CSS print method, containers, widget count, DOM depth, fonts, and icons. Use it on any page built with Elementor. It reads the build quality — CSS method, containers, widget count, fonts, animations — and rewards a site that has been built well.
Link Checker
Broken links, redirects, internal linking, anchor text, and outbound links on one page. No backlink data — nothing can read that from your own site. Use it when you suspect broken links after a redesign or a migration, or to see how well a page links to the rest of the site.
Accessibility Checker
The accessibility faults a machine can find: alt text, form labels, link purpose, headings, landmarks and tab order. Use it as a starting point for the barriers a screen-reader or keyboard user hits — with the honest caveat that automated testing finds about a third of them.
Security Scan
A passive, outside-in scan: exposed files, version disclosure, hardening, malware signatures, and blacklist status. Use it for an outside-in view of what an attacker sees first: version disclosure, exposed files, hardening gaps, malware signatures, and blacklist status.
Security Headers
Reads the security headers a site returns, checks the certificate, and explains what each one does. Use it when a security review, a client, or a compliance form has asked for HSTS, CSP, and the rest, and you want each one explained properly.
Domain Health
SPF, DKIM, and DMARC, DNS records, the certificate, domain expiry, and blacklist status in one report. Use it when emails are landing in spam or before any DNS change. It checks SPF, DKIM, DMARC, the certificate, the registration, and the blacklists in one go.
Redesign ROI Calculator
Work out what a better-converting website would actually be worth, in money, per year. Use it to turn a conversion-rate improvement into revenue per year and a redesign budget into a payback period.
Website Cost Calculator
An honest budget range for a WordPress build, based on what the site actually has to do. Use it to get an honest budget range for a WordPress build before you start collecting quotes that differ by a factor of five.
Migration Calculator
What it really takes to move a site to WordPress — complexity, hours, cost, and the risks by platform. Use it before leaving Wix, Squarespace, Webflow, or Shopify. What your platform will let you export matters more than how many pages you have.
Questions people ask
Are these website tools really free?
Yes. Every tool on this page can be used without creating an account, installing anything or entering payment details. There is a fair-use limit on how many checks one visitor can run in a short window, which exists to stop the tools being used as a bulk scanning service, and that is the only restriction.
Do I need to give you my email address?
Not to use the tools. You see the score, the category breakdown and the first few fixes for nothing. The remaining fixes are behind an email address, because that is how free tools pay for themselves, and you are asked once — after that every report on every tool is unlocked.
Is it safe to run these on my live website?
Yes. The tools only request pages the way any visitor does. They never log in, never submit a form, never send a password and never attempt an exploit. A scan is indistinguishable from someone opening your site in a browser and reading it carefully.
Can I check a website I do not own?
Yes. The tools read publicly served pages, which is exactly what a browser does. Checking a competitor's speed, technology or SEO setup is ordinary research. What they will not do is probe, attack or bypass anything, on any site.
Do the tools work on sites that are not WordPress?
Every check works on any website. The WordPress-specific ones — version disclosure, visible plugins, page builder detection, Elementor build quality — simply report that the site is built on something else, and the rest of the report runs as normal.
Why is there no backlink checker?
Because it cannot be done honestly without a paid index. Backlinks live on other people's websites, and only a commercial crawler that has visited most of the web can count them. The Link Checker covers the half of link health you control — the links your own pages publish — and points you at Google Search Console for the free view of the other half.
Why is there no backlink checker?
Once a quarter is plenty for a stable site, and once after every significant change: a redesign, a migration, a new plugin, a theme update, a DNS change. Most of the worst findings these tools turn up were introduced by a change nobody thought was risky.
What happens if a tool finds something serious?
The report tells you what it is, what it is costing you and what to do about it, in plain language. Most findings are fixable by whoever maintains the site. If you would rather we did it, every report ends with a way to ask — and we will tell you honestly whether it is an hour's work or a rebuild.
